Build Better Products with Personalized Content & New Feature Ideas
Use the relative location information (at home, at work, etc) to dynamically change your apps' content and personalize your app to your users to increase engagement and sales. Locatio will also help you realize that you may need new content to satisfy an unmet need or pivot and focus your efforts entirely on a new concept.
Meditation, Mindfulness & Yoga Apps
Show the most relevant exercises on top of your content based on the users relative location and time of day.
Show Relevant Content
- When at work, prioritize breathing exercises to reduce stress . - At home at 11:30pm, show sleep meditation to help fall asleep.
Focus on New Features
If most of your users are using your app at home and around 12am, then maybe you can specialize on sleep meditation and re-brand your app.
E-Commerce Apps
Customers are constantly shopping on their mobile apps. Know what to show when to increase your sales.
Usage at Work
At work, users don't have too much time, so prioritize small purchases that don't need much decision time in order to increase your sales volume.
Usage at Home
At home, prioritize expensive items that may require time and research to increase the average sale amount. Also show recommendation and focus on a browse & buy experience.
Gaming Apps
Games are currently in all aspect of our lives. It's not something we only engage with at home.
Work Optimized Games
If a game is mostly opened at work, installing a pause button and creating shorter missions/episodes can greatly increase usage.
School Optimized Games
If a game is mostly played at school, improving sharing and social features can lead to considerable growth.
Workout, Fitness and Wellness Apps
Fitness and workout apps have many different routines and exercises. Sorting these by the users availability can increase the usage drastically.
Work Focused Exercises
When your fitness app is opened at work, show the desk-side exercises and stretches rather than running or gym workouts to drastically improve usage.
Right Exercise At Home At The Right Time
When your app is opened at home at night, showing bodyweight workouts or stretching exercises first rather gym or desk-side workouts ca increase usage considerably.
Food Delivery, Recipe & Dieting Apps
How we consume and think about food is extremely time and location dependent. Use your customers daily patterns to increase your app engagement.
Food at Work vs at Home
For a food delivery app, at work show healthy, professional looking, fast delivered options first. At home show guilty pleasure foods with bigger portions to save for later.
Food in the Morning vs Evening
For a recipe app show breakfast options in the morning and dinner options in the evening. If checked at work in the afternoon, show the ingredients at the top of the recipe so that the user can go fo groceries before heading home.
Education, Learning and Self-Improvement Apps
People have a variety of professional and personal interest, about which they want to learn and improve themselves.
Learning at Work
At work user will focus on professional content or personal short-form content. If your app is used mostly at work, it might be a good idea to focus on creating more of these types of content.
Learning at Home
At home the user might want to focus on personal content and their hobbies like arts & crafts and DIY projects. Displaying these contents at home on top of your content list might increase the usage on your app and form a habit.
Media & Social Apps
Social media apps, apps for watching videos, looking at photos or participating in online discussions or communities are not looked upon favourably in a work setting.
NSFW Filter & Work Related Content
With Locatio, your app can hide NSFW content while the user at work and could display more professional content on top of your content list.
New Platforms
Locatio can help you see if your app is heavily used at work and help you decide if you should develop a web or desktop app so that your users can use your product without getting in trouble at work.
Make Better Product Decisions
Know your users better to create a product that fits their needs.
